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Sunday, April 12, 2015

True Life: I am a B2B Sales and Content Marketing nerd

I've been a bibliophile since I was 5. I can't stop. It's an addiction. What can I say? I love books! Currently, I am reading The Big Book of Content Marketing by Andreas Ramos. This book is very informative. As you all know, I currently work in Medical DeviceSales with hearing aids/assistive technology. I also do marketing, specifically event marketing, in my position. Sales and marketing are the back bone to companies. You must market your product to your target audience. Then, allow sales to close the deal. I found this statistic inside the book I am currently reading: Acquity Research Report found that 90% of B2B buyers research products online before purchasing. You want your marketing to be so good that the customer is ready to close as soon as they are meeting with the sales team! My goal is to eventually be an expert at all aspects of sales (social selling and consultative selling is my niche) and content marketing. Content marketing is audio, text, pictures and videos. This book will help you in understanding the terminology used in the content marketing world. 

I think content marketing can benefit anyone regardless of their career. I think the same way about sales; we sell ourselves everyday regardless of our profession. If you're a nurse, you are selling yourself to your patients as a trustworthy, knowledgeable health professional.

If anyone else is striving to become a sales and content marketing pro, I suggest you read this book. After I am done with this book, I will be starting a social selling book. Social selling is very relevant in this day and age due to the access of social media. We can now research and contact our prospects via LinkedIn, Twitter, Instagram, etc.

Happy Reading!!

Thursday, March 12, 2015

Why The World Would End Without Self-Reflection

It's March! It's the third month of the year. We have 9 months left in 2015. YES. NINE MONTHS! Time is passing us by. My question is: Have you done any self-reflection so far this year? Have you reviewed, edited and modified your 2015 goals?

The reason I am asking is because statistics show that only 8% of individuals achieve their new year resolutions/goals (http://www.forbes.com/sites/dandiamond/2013/01/01/just-8-of-people-achieve-their-new-years-resolutions-heres-how-they-did-it/) . Now, I know it's only March and you still have an ample amount of time to reach your 2015 goals. However,the best way to motivate yourself to achieve these goals is by self-reflecting and reviewing the goals you have made. For example, on January 1st, plenty of people stated they were going to eat healthier, exercise and lose weight. This is easier said than done. It requires a lot of discipline. If you are one of those people who have made this a goal, have you been consistent with your steps to getting there? Have you reviewed and modified the steps necessary to become healthier? If you did, you are probably implementing a healthier lifestyle. If not, I advise you reflect and modify your goals so that you can reach your ideal fitness vision.

I made several goals this year and at least once a week, I am reviewing my vision board to make any necessary modifications to ensure I reach them. One of my 2015 goals is to stop holding grudges. I am a very nice person. I have a very hard time forgiving people unfortunately. I realized that holding grudges was stopping my growth. So in 2015, I decided to implement steps that would allow me to alleviate this issue. I decided to write in my journal more when I am upset and also develop the ability to express my anger versus keeping it a secret from the individual who I am having issues with. I have reached out to the people who have hurt me in the past and explained to them that even though our friendship/relationship is over, I do not hate you. I wish the best for you. I did hit a few obstacles trying to accomplish this goal. Instead of just giving up on my goal, I modified my way of reaching it and brainstormed ideas on how I can effectively accomplish the ability to forgive. Has it been easy? NOPE. Becoming a better person is worth it so I must do what I can to reach this goal.

What goals are you having a hard time reaching? What are you doing to alleviate the problem so that you can reach it? Even though it's only March, let's focus on keeping the promises we made to ourselves on January 1st!

Wednesday, January 28, 2015

Would You Like Attitude With That Ma'am?

I've noticed something: people are RUDE. Okay, I know this isn't a revelation. But lately, as someone who is working in Sales/Customer Service, I see the unpleasantness individuals are projecting onto each other. I know everyone has terrible days. But why take it out on others? Why use profanity and derogatory language toward people? For example, after I left work today, I went to the grocery store. Of course, it is after 5 and the store is hectic. I see a cashier struggling to work her register. It will not unlock and she is telling the individuals who are trying to check out that they must move to another register.I admit, the cashier said this in a very nice tone. Well, an irate customer begins to scream at her "I am in a hurry! Get this sh** fixed NOW." All I could do was shake my head. Was that outburst necessary? It wasn't!

People are such in a rush and stressed that they are exhibiting rude behavior. Outbursts like that is just one example. I have watched people not hold doors open, not smile, say hello, etc. I am not saying become all cheery and excited toward random people but PLEASE attempt to be polite.

Also, I notice a lack of sensitivity toward different cultures and orientations. We live in a wonderful country full of individuals who are different races, ethnicities, nationalities, genders, religions, etc. please stop with the ignorant questions: ummm what are you? What language do you speak? Why do you dress that way? Why is that your name? I can go on and on! There are ways you can approach an individual with questions pertaining to their background. Doing this in a work environment is especially uncomfortable. Respect others and have manners. 

As someone who has worked in corporate America and experienced these examples directly and indirectly, I just wanted to bring awareness to the lack of sensitivity showcased in our world. I hope a reader will have an epiphany and end their own rude behavior!

Monday, January 5, 2015

It's a New Year! Hello 2015!

I love experiencing a new year. First off, I am very grateful that I am alive, healthy and able to experience it. Second, a new year equals new goals. I am huge on goal setting. Every year since I was in college, I have set goals for myself and have accomplished most, if not all, of my goals.

I reflected on 2014 and looked back at my vision board. I accomplished everything that was listed! Was it tough? It sure was. I experienced numerous setbacks and heartbreaks. But, I remained focused and reached my goals! I feel motivated so of course I created goals for 2015. In 2015, I want to become a better version of myself mentally, physically, financially and emotionally. Prior to the new year, I was taking the necessary steps to achieve my 2015 goals. I am optimistic that by December 31st, 2015, I will look back at my vision board and accomplished everything I decided to pursue.

It's tough. You will run across obstacles, frustration and setbacks. But you will overcome. To all my readers, I ask that you create some goals this year. Write them down in a notebook, your phone, or anywhere accessible. I also recommend vision boards. You can make a vision board on Pinterest. Once you create these goals, read over them periodically to remind yourself that you have goals to reach. Don't settle for less. Setbacks will happen but read over your goals to remind yourself that setbacks are common and not the end of your visions. Put out what you want to the Universe and take the necessary steps to reach them. Let's take 2015 by storm and ACHIEVE!!!!

Monday, December 22, 2014

It's almost Christmas!

Ahhhhhhh only three more days until Christmas! I am very excited. I love the holiday season so much, specifically Christmas. I have so many fond memories of Christmas during my childhood. At 25, what I enjoy about Christmas is the quality time I am able to spend with loved ones. That might sound cliché, but it's true. As I get older, I realize giving is better than receiving.

A few weeks back, my apartment complex had a toy and supply drive for a women and children shelter in our area. I felt so grateful and elated that ai was able to give back. All of my life, I have been blessed with holidays surrounded by gifts and families in a nice house....safe and secure. Unfortunately, not all families experience that so I was very happy that I was able to donate and make a family's life better. 

If you can, please give back during this holiday season in some way. I can not emphasize enough how volunteering your time to bring a smile on an individual's face is worthy. Merry Christmas and Happy New Year! We must finish this new year strong.

Saturday, November 29, 2014

We are the generation of Activism!!

I know we have watched the protests taking place in Ferguson, MO and all over the U.S. I read the other day that Millenials maybe the generation of activists. Personally, I like this. It's nice to take a stand against unjust behaviors and regulations. Now, I will never support violent protesting. Let's stick to educated and peaceful protesting. I have always believed in standing up for what you believe in because if you don't , you will fall for anything. When I was in 8th grade, I signed a petition and visited our state capitol to protest public smoking and to ban it. Cigarette smoke is a serious hazard and I never enjoyed breathing it in. Some people have asthma and cigarette smoke can be potentially fatal. Even though the public ban took almost ten years to happen in our state, IT HAPPENED! I was happy. I, along with my fellow classmates, petitioned for this and it made us feel proud to know our voice was heard. Throughout high school and college I continued to advocate for those who needed it and I will continue to do that. Maybe one day, I will be in need and need an advocate. To all my Millenials, please keep up the non-violent protests for whatever it is that bothers you. Always utilize your voice for the right reasons! We can make a difference!

Wednesday, November 26, 2014

It's The Most Wonderful Time of the Year!!!!

Okay I LOVE the holidays. When October comes, I become super excited because I know that Halloween, my birthday (hey, it's important to me), Thanksgiving and Christmas are right around the corner. Let me elaborate on why I love this time of the year:

1. The weather- I love cool/cold weather. Living in the South, you do not experience really cold weather. The past few years we have. I'm assuming because of the environment. I have not complained over it. I am not too fond of the summer time and the hot weather. I love everything about fall weather: the clothes, the drinks and the coziness I feel when I go to sleep at night. I love it!

2. Halloween- Even though I rarely dress up for Halloween, I love scary movies. I can watch a scary movie alone and not be terrified. I will sleep like a baby! Ever since I was a kid, I have enjoyed scary movies. I enjoy watching Halloween (Mike Myers) the most. It's creepy but I enjoy it.

3. Thanksgiving- I enjoy good food and family time. Plain and Simple!

4. Christmas- Christmas music. Christmas movies (Home Alone 1 and 2). Christmas Specials (hello Charlie Brown!). giving and receiving gifts. Family time! Simple moments I cherish.

One thing I have learned over the years is that not only should we be grateful every day, but specifically, around the holidays. A few years back, when I was in college, I volunteered at a soup kitchen. That specific moment opened my eyes and made me realize how extra blessed I am. We complain so much about not eating a specific dish on Thanksgiving or not receiving a specific gift on Christmas when people who are homeless, in poverty, sick, etc would trade places with us in a minute. I ask everyone this year to focus on enjoying family time and also give back. Visit a soup kitchen, donate gifts to others in need and participate in other activities that will allow you to donate. You will feel great and have a new perspective on life.

I hope you all enjoy Thanksgiving. I know I will. I am very excited about spending quality time with my family. Also, stay off social media when spending time with your family. I think we all are guilty of staying on our phones while talking. This can cause you to miss out on valuable communication. I want to focus on living more in the moment :) Happy Thanksgiving!